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Pricing

Enterprise intelligence.
Without enterprise complexity.

EventPulse gives mid-market event organisers the AI-powered analytics that enterprise teams spend six figures building in-house. Monthly or annual. Cancel anytime.

10+
Years of event data
48hr
Setup time
10–17x
Typical ROI
Monthly
Annual SAVE 20%

No lock-in. Cancel anytime. 48-hour setup.

Tier 1
Standard
Full EventPulse + Lens platform access. Self-service with standard client services — everything you need to make smarter decisions.
$ 650 /mo
Billed monthly
Cancel anytime
Start 7-Day Free Trial
What's included
  • Command Center — full real-time dashboard suite
  • Lens AI Copilot — ask anything, get evidence-backed answers
  • Forecast Engine with confidence bands
  • What-If Simulations (budget, creative, CRO scenarios)
  • Constraint diagnosis — the ONE fix that unlocks the biggest lift
  • Channel Analysis + Creative Performance
  • Audience Segments
  • All data connectors (GA4, Google Ads, LinkedIn, Meta, Email)
  • Industry benchmark calibration by event type and vertical
  • Priority shift detection with root-cause analysis
  • Executive Narrative (auto-generated CMO-ready briefs)
  • Morning intelligence brief
  • Weekly auto-generated report (PDF)
  • Standard email support
Recommended
Tier 2
Premium
Dedicated Account Manager and integration specialist. Custom features, hands-on support, and maximum value from EventPulse.
$ 800 /mo
Billed monthly
Cancel anytime
Start 7-Day Free Trial
Everything in Standard, plus
  • Dedicated Account Manager
  • Integration specialist — we set everything up for you
  • Custom features and reporting tailored to your events
  • Custom alert thresholds + routing
  • Multi-event portfolio view
  • Sponsor / partner performance cards
  • Custom AI benchmark training for your vertical
  • White-label reporting (your brand on everything)
  • Quarterly strategy session with a senior analyst
  • Priority support with guaranteed SLA
  • Custom connector setup (non-standard data sources)
  • Historical campaign archiving + cross-event trends
Post-Event Coverage

Lights On — $150/mo

Your event doesn't end when the doors close. Keep your data alive and Lens reporting active for 2 months post-event. $300 upfront (2 months × $150).

D

Full Dashboard Access

All historical data, reports, and visualisations remain available for stakeholder reporting and board presentations.

L

Lens Reporting

Lens generates your final campaign narrative — what worked, what didn't, and ranked recommendations for next time.

E

Campaign Archive

Everything is preserved and exportable. When your next event cycle begins, your benchmarks are already calibrated.

Lights On is optional and paid upfront. Applies to both tiers. No auto-renewal — reactivate when your next event cycle starts.

Calculate Your Return

See what EventPulse recovers from your current marketing spend.

$100,000 per event campaign
2 campaigns annually
30% industry average: 30–40%

Your projected return

Recoverable waste per campaign
$30,000
Budget x waste % x 50% conservative capture rate
Annual value recovered
$60,000
Across all campaigns
EventPulse Standard annual cost
$7,800
Monthly plan ($650 × 12)
Your ROI multiple
12.5x
Value recovered / EventPulse investment

What You're Actually Comparing

EventPulse delivers AI intelligence at a fraction of enterprise platforms or specialist analytics teams.

Capability Dashboard Tools
$150–$500/mo		 Event Platforms
$15k–$50k/yr		 Enterprise BI
$50k–$150k/yr		 EventPulse Standard
$650/mo
Real-time dashboardsBasicBasicYesEvent-native
AI shift detection——BasicEvery 15 min
Root-cause diagnosis———Automated
Forecast with confidence bands——Custom buildBuilt-in
What-if simulations——Custom buildOne click
AI Copilot (natural language)Limited——Event-trained
Event benchmark database———Industry-wide
Executive narratives (auto)———CMO-ready
Constraint diagnosis———Binding bottleneck
Setup timeHoursWeeksMonths48 hours
Minimum commitmentMonthlyAnnualAnnualMonthly

Frequently Asked Questions

Is there a minimum commitment?
No. Monthly plans can be cancelled anytime. Annual plans offer a 20% discount and are billed upfront for the year. We recommend annual for multi-event organisers — the savings add up fast.
What is Lights On?
Lights On is an optional post-event add-on for $150/month (2 months, $300 upfront). It keeps your dashboards live and Lens reporting active after your event ends — so you can deliver final stakeholder reports, run post-event analysis, and preserve benchmarks for your next cycle. No auto-renewal.
What data sources do you connect to?
All plans include connectors for GA4, Google Ads, LinkedIn Ads, Meta Ads, major email platforms, and registration systems. The Premium tier adds custom connector setup for non-standard sources, CRM integrations (HubSpot, Salesforce), and enrichment platforms — with a dedicated integration specialist to set it all up.
How quickly can I get started?
Most clients are live within 48 hours. We handle connector setup, benchmark calibration against your event type, and initial dashboard configuration during onboarding. You'll see your first Lens intelligence brief within 24 hours of data flowing.
What makes Lens different from ChatGPT or other AI tools?
Lens is purpose-built for event marketing, trained on patterns from real B2B event campaigns across every major vertical. It doesn't just summarise data — it detects performance shifts in real time, diagnoses root causes with evidence, forecasts outcomes with confidence bands, and recommends specific actions with expected impact. Generic AI tools can't do any of that.
Can I upgrade mid-engagement?
Yes. You can upgrade from Standard to Premium at any time. You'll pay the prorated difference for the remainder of your billing period.
Do I need technical expertise to use EventPulse?
No. EventPulse is designed for marketing leads and event managers, not data engineers. The Copilot lets you ask questions in plain English. Executive Narratives are auto-generated in CMO-friendly language. If you can read a report, you can use EventPulse.
What's the benchmark database based on?
Our benchmark intelligence comes from years of B2B event campaigns spanning trade shows, conferences, exhibitions, and summits across every major vertical. Every metric — CPA, conversion rate, funnel velocity, creative fatigue — is contextualised against events of similar type, size, and industry.

Stop guessing.
Start knowing.

Book a 15-minute walkthrough. We'll show you exactly where your funnel leaks and what EventPulse would recommend.

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