WME.AI — B2B Event Marketing Intelligence

PLATFORM

EventPulse + Lens.
Your always-on marketing brain.

EventPulse is the operating system for event marketing performance — real-time dashboards, AI-powered shift detection, and actionable recommendations that arrive while you can still do something about them.

app.wemarketevents.ai — Event Pulse

Lens Intelligence Engine

The AI loop that never sleeps.

Sense

Continuously monitors every channel, every metric, every trend. Detects shifts before they become problems.

Diagnose

Isolates root causes using benchmark comparison and evidence packets. Tells you why, not just what.

Predict

Forecasts impact of detected shifts on final registration count and spend efficiency. Probability-weighted scenarios.

Prescribe

Delivers ranked recommendations with projected impact, effort, and risk. Ready to act on, not interpret.

Command Center

Real-time KPIs, forecast bands, constraint detection, and channel performance — all in one view. Screenshot-ready for your next board meeting.

Funnel X-Ray

Visual flow diagrams with bottleneck analysis. See exactly where registrations drop off, why, and what to do about it.

Creative Intelligence

Ad performance tracking with fatigue scoring, A/B test recommendations, and mockup galleries. Know which creative is working and which is dying.

Executive Narrative

AI-generated CMO-ready reports with forecast scenarios, confidence ratings, and priority actions. Present results, not data.

AI Copilot

Ask questions in plain English. "Why is LinkedIn CPA up this week?" Get answers backed by evidence, not generic suggestions.

Benchmark Engine

Every metric measured against industry-calibrated benchmarks. Know if your 3.2% conversion rate is good, bad, or catastrophic — for your event type.

Inside the Platform

See what your team sees every day.

Command Center — Real-time KPIs at a glance

You're spending on LinkedIn, maybe Google, maybe some programmatic or email — and you're checking reports every couple of weeks when you get a moment. By the time you see something's off, most of the budget's already been spent. So you default to what you did last year, because changing course mid-campaign without clear evidence feels risky.

— Every mid-market event organiser we've spoken to in the last 12 months

The Reality

Most event marketing flies blind.

The data exists. The problem is that by the time you see it, the budget's already been spent. Here's what we find in every audit.

73%

of leads never receive follow-up. They registered. You lost them.

60-80%

of PPC budget underperforms. Not wasted — invisible. No one's watching in real time.

2-3%

average landing page conversion. Industry benchmark is 12%. The gap is measurable and fixable.

48hrs

average lead response time. By then, the decision's already been made.

35%

average no-show rate. Empty seats aren't just lost revenue — they're lost credibility.

67%

of event teams can't track ROI end-to-end. They report activity, not outcomes.

The WME.AI Difference

Data-driven, not gut-driven.

Every recommendation backed by real campaign intelligence across trade shows, conferences, and exhibitions worldwide. Not guesswork. Not best practice. Your data, in context.

◎

Deep Industry Benchmarks

Every recommendation backed by real benchmarks, not guesswork. Your performance, measured against events that look like yours.

◉

Find The Leaks

We identify exactly where your funnel loses money — and how to fix it. Not vanity metrics. Registration, attendance, and revenue.

◈

Results Over Retainers

No fluff. No 6-month contracts. 48-hour audits. 14-day results. We move at the pace your events demand.

◇

Speed To Impact

Your campaign doesn't wait for quarterly reviews. Neither do we. Real-time alerts, same-day recommendations, measurable impact.

How It Works

Live in under 48 hours.

From first demo to real-time intelligence. No 6-month onboarding. No consultants. Just plug in and go.

Book a Demo

15-minute call. See EventPulse with your event type. We'll show you exactly what the platform finds — and what it recommends. No pressure.

Connect Your Data

We plug into your GA4, ad platforms, and CRM. Setup takes under 48 hours. You don't need a developer or a data team.

Lens Starts Working

Our AI engine begins monitoring, diagnosing, and recommending from day one. Real-time alerts, evidence packets, and ranked actions.

See Results

Weekly executive narratives, forecast bands, and measurable ROI. Most clients see impact within the first 14 days.

Not ready for a platform yet? Start with a free assessment.

Request Free AI Readiness Audit →

Built For You

Too big to ignore the problem. Too lean to waste budget.

WME.AI exists for the underserved middle — event teams that need enterprise-grade intelligence without enterprise-grade complexity or cost.

✓ Event Organizers

Running 1–15 events per year. Trade shows, conferences, exhibitions. You need results, not another dashboard to check.

✓ Lean Marketing Teams

Teams of 1–200 people where everyone wears multiple hats. AI handles the analysis so you handle the strategy.

✓ B2B Focus

Your registrations drive pipeline. Your no-show rate affects sponsor ROI. Every conversion percentage point matters to revenue.

✓ Growth-Stage Organizations

You've outgrown spreadsheets but aren't ready for a 10-person marketing ops team. EventPulse fills that gap.

Probably not the right fit if:

Consumer events (concerts, festivals) · Enterprise teams with dedicated marketing ops · Events with no registration component

Trusted by teams at

"It has been refreshing to work with an organisation that not only understands — but truly cares about — our business needs and event goals."

Sara Mineo · Digital Marketing Manager, Informa Markets Engineering

"Always on the ball with cutting-edge digital strategies, allowing us to invest our budgets in marketing strategies that actually work and feed our business goals. Reliable, competent, innovative and most importantly agile."

Michael Denh · Managing Director, Messe Frankfurt

Real-World Results

What EventPulse finds (and fixes).

These results come from the same methodology that powers EventPulse — AI-driven diagnosis, benchmarking, and prioritised actions. Verified outcomes from live B2B events.

MICE / Trade Show

RX Global · IBTM World

Detected: Landing page converting at 3% — 4x below benchmark. Generic messaging failing diverse attendee segments. Funnel X-Ray + CRO Engine

3% → 18%

Conversion Rate

€45K

Extra Revenue

500%

Improvement

14 days

To Results

Manufacturing / Trade Show

Informa · IME West

Detected: 35% no-show rate, lead response time exceeding 48 hours. Manual follow-up couldn't scale with registration volume. Lead Response Agent + Predictive Attendance

69%

Show-Up Rate

63%

YoY Growth

2.3x

Lead Quality

40%

Less Manual Work

Technology / Conference

ERTICO · ITS Toulouse

Detected: Content bottleneck limiting campaign frequency. Budget allocation spread evenly instead of weighted by channel performance. Content Intelligence + Campaign Optimization

€1.28M

Revenue

39x

ROI

€33K

Investment

6 weeks

To Full ROI

The marketing OS that shows you what's working, what's not, and what to do next.

EventPulse + Lens.
Your always-on marketing brain.

The AI loop that never sleeps.

See what your team sees every day.

Most event marketing flies blind.

Data-driven, not gut-driven.

Live in under 48 hours.

Too big to ignore the problem. Too lean to waste budget.

What EventPulse finds (and fixes).

How does Lens compare to what you're using now?

Intelligence that pays for itself.

See EventPulse With Your Data

Become a Launch Partner

The marketing OS that shows you what's working, what's not, and what to do next.

EventPulse + Lens.Your always-on marketing brain.

The AI loop that never sleeps.

See what your team sees every day.

Most event marketing flies blind.

Data-driven, not gut-driven.

Live in under 48 hours.

Too big to ignore the problem. Too lean to waste budget.

What EventPulse finds (and fixes).

How does Lens compare to what you're using now?

Intelligence that pays for itself.

See EventPulse With Your Data

Become a Launch Partner

EventPulse + Lens.
Your always-on marketing brain.